December 2018

Eleven Digital founder Elkanah Reed set out to shake up advertising operations and he’s done just that with his one stop shop for branded content.

The CultureBanx Team / Read Full Article Here

 

 

April 2018

An important data point is that 67% of users under the age of 35 consumes video-based entertainment online via Youtube as opposed to the dwindling 36% that are giving their attention to pay tv.

Elkanah Reed / Read Full Article

 

 

April 2018

With the rise of online video content (dominated by YouTube), it’s clear that audiences are flocking away from the usual commercials, and rushing to experience uninterrupted, entertaining content. And while you may think that companies can still capture leads with video ads, think again: studies have shown that Adblock adoption on desktop and laptop computers continues to grow on mobile and desktop devices around the world, which means that more and more audiences are tuning out the constant barrage of advertising on their favorite sites.

Malik Reid / Read Full Article

 

 

April 2018

Too many brands focus too much on what they get in return for investing in the content their audiences consume without thinking about what else they can do for the communities they reach out to. Taking a stand on a certain issue in society is a great way to establish trust with your audience, and is something more companies should consider.


Elkanah Reed / Read Full Article

 

 

April 2018

To better reach and engage their audiences, companies need to focus on five specific pivot points: culture, community, content, creators, and causes. Unfortunately, these are areas that far too many companies ignore when trying to engage their target audience

Malik Reid / Read Full Article

 

 

December 2018

Once you digitize the opportunity for branded content it’s easier for both parties.

Elkanah Reed / Read Full Article