Branded Content Inventory 101

 
 

Cold As Balls

Branded content like Cold As Balls which is sports talk show featuring Kevin Hart is getting over 100M Views.

That’s a Super Bowl size audience for Old Spice.

Reach

100M Views and counting

Brand + Publisher

Old Spice + LOL Network

 

HOT ONES

Branded Content like hot ones offers a multitude of Non-Competitive Branded Content Opportunities.

Insecure Season 3 received focused exposure to its target audience.

Targeted Reach For 1 Episode

1,161,196 views and counting

Brand + Publisher

HBO Insecure + First We Feast


 

Jackie Aina

Jackie gets ready with Google Assistant.

Google is imbedding itself into the communities of color in a positive way as partner by investing in the content this community craves

Targeted Reach for 1 video

246,880 views and counting

Brand + Publisher

Google Assistant + Jackie Aina

 

Victoria Secret Fashion Show 2018

ABC x Victoria Secret had a multitude of under-monetized brand integration (aka sponsorship) opportunities here.

With a multitude of segments to distribute noncompetitive branded content opportunities, audiences enjoyed the content but brands missed out.

Targeted Reach for 1 video

3,023,839 views and counting

Brand + Publisher

None + ABC

 

Ryan Toys review

Jurassic World for the win! By tapping into Ryan’s audience , Jurassic World secures share of mind amongst a key constituency in the war for kid gift dollars in 2018.

Jurassic World secured 1.5 Million Views in 5 Days.

Targeted Reach for 1 video

1,551,053 views and counting

Brand + Publisher

Mattel + Ryan Toys Review

 

Ninja

With Eleven Digital, every brand can build a string community with branded content consumers crave. Through targeting the right audience, RedBull is able to grow brand affinity in key demo.

Ninja delivers for Red Bull in spades - 5.8M Views in less than 30 Days!

Targeted Reach for 1 video

5,883,990 views and counting

Brand + Publisher

Red Bull + Ninja