How To Engage Consumers At Scale | The Eleven Digital Value Vol. 1
How to scale branded content | Views From Real Players in the Branded Content Industry Vol 1.
Global Brands who desire to ensure their relevance in the age of uninterrupted entertainment must secure the attention of the millennial consumer at scale. The millennial consumer represents $10 Trillion Dollars of spending power in their lifetimes.
Not only do they need to deal with the Billions of Dollars discovered in fraud in disruptive channels, Brands must figure out how to capture the attention of a generation of consumer that ignore ads.
However, hope is not lost. Eleven Digital, Inc helps you identify the signal in the noise of advertising industry.