ELEVEN is creating the technology that supports a clean, productive, and secure media supply chain for branded content.

ELEVEN is creating the technology that supports a clean, productive, and secure media supply chain for branded content.

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Its true.

Yet many organizations have not adapted to the media consumption habits of a new generation of consumers.

This is why ELEVEN exists.

We are here to help the entire media supply chain easily optimize itself around the most powerful ad unit for reaching a new generation of consumers.

Let’s do a data overview the market opportunity for Branded Content.

Branded Content (also known as Branded Entertainment) is a $100B+ global industry in 2018.

Global branded content marketing revenues rose 8.0% to $106.20 billion in 2017, fueled by the ninth consecutive year of double-digit growth in product placement and consumer content marketing revenues worldwide, according to a new report released by PQ Media

According to PQ Media, “Global branded content revenues grew at twice the rate of overall advertising & marketing revenues in 2017, surpassing $100 billion for the first time ever as brand marketers shift investments to media channels that demonstrate the ability to engage target consumers, create emotional connections and increase sales, despite strong headwinds negatively impacting various digital and traditional media.”

In 2017, brand marketers are critical of disruptive ad formats due to the advent of fake news, ad fraud, ad placement near content that is not brand safe, and the increase in ad blocker use.

Moreover, in 2019, everyone in media has known for several years that branded content is better at driving an ROI for advertisers than display. Check out these highlights from a joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School in 2016 (AdWeek, 2016):

  • Brand recall is 59 percent higher for branded content than display and native ads.

  • Consumers are 14 percent more likely to look for additional content from a company after a single impression of branded content.

  • Branded content is getting better, showing a 17 percent improvement in brand recall compared to a similar study in 2013 by the same trio of players.

However, the challenge with activating this powerful ad unit at scale is that it is very hard to discover the right opportunities for advertisers in a rapidly changing media environment. Simultaneously, it is hard for publishers to justify the high cost of sale at scale without a consistent stream of revenue to match.

ELEVEN solves both of these problems in 1 marketplace.

ELEVEN IS BUILDING THE 1ST MARKETPLACE FOR PREMIUM BRANDED CONTENT.

OUR MARKETPLACE FOR PREMIUM BRANDED CONTENT:

  1. Makes Branded Content Opportunity Discovery Across Every Distribution Channel Easy

  2. Creates Positive Economies of Scale for Advertisers & Publishers Alike Across Every Distribution Channel

  3. Drives Down Sales Cost for Publishers

  4. Drives Down Buyer Cost for Advertisers

  5. Makes Advertising Enjoyable for Consumers

ELEVEN is supported by the greatest minds in Media, Technology and Advertising.

Check out our Team here backed by 4 years of R&D.

THE FUTURE OF ADVERTISING IS NOW.

Elkanah Reed