ELEVEN is a MEDIA-TECH Company.
ELEVEN is being developed to enable publishers and advertisers to better monetize their offerings in the age of uninterrupted entertainment at scale. Through working with ELEVEN, publishers and advertisers will be able to effectively combine their resources to deliver more value to consumers everyday while growing their bottom line in economically efficient ways. It doesn’t matter if the content is distributed on digital video, TV, OTT, OOH, or AR the ELEVEN marketplace is here to optimize media spending to maximize its effectiveness in reaching Gen X, Millennial and Post Millennial Audiences everywhere.
It’s why we are currently developing the marketplace for premium branded content.
ELEVEN is a MEDIA-TECH company.
Now let’s describe what Media-Tech is.
According to the conversation, “[t]he term “mediatech” has been used for over a decade to label startups with a [content] and technology focus in the age of the web” (The Conversation, 2018).
The Conversation goes on to state that there “there are now more than twice as many private companies worth more than US$1 billion (also known as unicorns) in mediatech today (116) than as in the more well-known financial technology (fintech) sector (52).” (Conversation, 2018).
The Founder & Co-Founders of ELEVEN Digital have all observed that sustainable economic growth that leverages the transition in consumer behavior to a more smartphone centric culture necessitates a transformation in the way ad ops are executed at scale. I propose that the way Smart VC Investors continue to cultivate blockbuster results for their LPs is to quickly discover and support new media-tech opportunities because historically this is where the growth has been. Moreover, now with Millennials being the largest consumer group in America the investment community will continue to see rapid transformation over the next 50 years around how markets work in a world where 73M US consumers spending $200B/yr prefer content over ads.
This is why companies like Spotify, Uber, Dropbox, Lyft, Stitch-Fix and Snap have captured the largest share of mind and share of wallet of a mult-generational cohort of consumers at scale. These companies invest in cultivating experiences, stories, and relationships with consumers at scale. In fact, “[t]he total cumulative value of the Top 100 mediatech unicorns and recent ex-unicorns that have gone public such as Spotify, Dropbox and Snap! is now worth more than US$275 billion'“ (The Conversation, 2018).
Branded Content is not a fluke.
Branded Content works. Branded Content cultivates experiences, stories, and relationships with consumers at scale. The multi-national enterprises who leverage the power of branded content at scale will dominate the war for attention and the war for increase cash flow now and in the future.
ELEVEN exists as a Media-Tech Organization to disrupt the chaos of Ad-Tech/Mar-Tech that is optimized to distribute disruptive ad units which do not produce the highest quality results for convincing Gen X, Millennial, and Post-Millennial consumers to buy goods and services via ads they ignore verses content they enjoy at scale.
ELEVEN is a Media-Tech company that operates at the overlap of Content x Technology x Advertising x Operations x Cloud industries. ELEVEN’s executive team historically and presently continues to succeed in navigating these various industries to bring a product to advertisers and publisher alike that drives revenue for them in the most economically efficient way across every distribution channel.
Two members of our executive team previously built the sales ops for an ad marketplace that is owned by a Fortune 50 organization from $0 to $1 Billion Dollars in annual gross marketplace receipts. In addition, one of the members of our executive team executed over 200 executive meetings across most of the Comscore Top 50 Multi-Platform Properties as well as the 5 Global Advertising holding companies to develop a market ready UX/UI experience that has its finger on the pulse of content ops in the age of uninterrupted entertainment as well as developed the foundational core of the ELEVEN organization. To round out our core executive team, one of ELEVEN’s executives previously setup & scaled a US Ad Tech company in the EMEA region from 4 employees in London to nearly 200 employees between EMEA and APAC. This executive enabled the organization to go from $0 to $100 Million in annual revenues in the EMEA under his leadership.
Our seasoned agile thinking paired with consistent excellence in execution makes ELEVEN a company that is positioned to help content owners and advertisers of every size pivot into high growth & high-value areas when it comes to media investment.