Delight Consumers With Branded Content | For the C Suite
Millennial consumers love content.
Even when millennials engage with the Bible they prefer a content rich experience. The Los Angeles Times recently highlighted Alabaster - who is creating a media rich Bible with a millennial aesthetic. Columbia professor Matthew Engelke States that “ [t]he digital products may be new, but the sensibility is not. The Protestant impulse has always been to expand outward, finding new ways to engage new groups of people. The rise of digital culture over the past 20 years has heightened that impulse” (LA Times, 2019).
If the Bible can modernize to reach millenials without losing any of its core message, why can’t your brand.
Nielsen describes the Millennial consumer as the “most coveted consumer demographic from a marketer engagement perspective. [Right now] brands and agencies are investing millions in digital advertising to reach them” (Marketingland, 2019).
To be economically successful, Brands must reach millenials where they are at. Millennials are a content focused generation. In fact in 2019, adults in America spend 11 hours per day with media according to Nielsen (Nielsen, 2018).
This is precious time Brands could be engaging with millennials audiences everywhere with content they love verse the ads they avoid.
ELEVEN empowers brands and publisher alike to win with Millennials in 2019 and beyond. ELEVEN makes it easier for advertisers to discover the right branded content opportunities that reach their target audience across every distribution channel at scale. Simultaneously, our technology drives down the cost of branded content sales for publishers through scaling revenue opportunities like never before.
Eleven Digital’s technology transforms how branded content is discovered, purchased and collaborated on across every distribution channel.