How To Engage Consumers At Scale | The Eleven Digital Value Vol. 1
Global Brands who desire to ensure their relevance in the age of uninterrupted entertainment must secure the attention of the millennial consumer at scale. The millennial consumer represents $10 Trillion Dollars of spending power in their lifetimes.
The millennial dollar is elusive to traditional brands because they have not mastered the usage of the distribution channels that best target this powerful group of consumers. Raised on digital media, Millennials are experiencing Ad fatigue. According to AdWeek, “ Nearly half of millennials said there were too many ads on their smartphones, while only 43 percent of those between 35 and 52 said the same.”
As of 2019, Millennial are expected to overtake Baby Boomers as the largest generation in America. This means if advertisers and publisher do not find meaningful ways of delivering messages to this powerful consumer group at scale, they could miss out on tapping into $200B in annual spending power. According to Pew Research, “Millennials are expected to overtake Boomers in population in 2019 as their numbers swell to 73 million and Boomers decline to 72 million.” Right now, Eleven Digital is build the marketplace for buying and selling branded content. Our inventory is not distributed through an ad server. Our inventory is the content itself. It is distributed by the publisher thorough their normal publishing schedule.
Below is a quick example if you want to see branded content for yourself.
This video is one of my personal favorites that sits within a Branded Content Series powered by LOL Network + Old Spice. Old Spice is growing greater share of mind among millennials at a rapid rate due to its investment within branded content. As Old Spice consistently invests in reaching audiences thorough branded content, it creates a moat in the mind of the target audience who will begin to associate positive feelings with Old Spice because Old Spice is bringing millennial consumers moments within content that enriches their daily lives.
Eleven Digital makes it easier than ever to target the right audience anywhere with branded content.
The Eleven Digital process for buying and selling branded content is simple as 1 - 2 - 3.
Publishers list inventory on Eleven Digital, Inc. platform.
Advertisers purchase at scale.
Branded Content is produced and aired within the normal content publishing schedule.
With Branded Content, you can engage the millennial audience anywhere with content they watch vs the ads the ignore. Right now, 74% of Video Ad budgets are being wasted according to AdWeek because they are “go[ing] toward interruptive TV and pre-roll formats that this modern consumer ignores and, in many cases, despises.”.
Eleven Digital, Inc. enables brand messages to no longer be despised but enjoyed at scale.
Join the evolution in advertising today.