Winning in a Digital First World | For The C-Suite

For Advertisers - Reach your target audience wherever they are with content they engage with verses ads they ignore.

For content owners - Unlock economies of scale behind activating branded content campaigns across all your distribution channels while driving down operational cost to deliver unparalleled value to advertisers at scale.

ELEVEN is for those who want to win now.

Read More
Elkanah Reed
Branded Content is an evergreen investment | About EVERGREEN MEDIA

Chanel has created evergreen content with is 3.55 podcast by elevating their brand and their “family of collaborators” into culturally relevant icons. In addtion, by creating series based branded content Chanel can quickly interchange its “family of collaborator” based on who their target market prefers to recieve content from.

Make no mistake, Chanel is focused on driving top-line growth because the HYPEBEAST co-sign is focused on driving sales behind the Pharell x Chanel Capsule collection.

Read More
Elkanah Reed
The Heuristics of High Quality Branded Content | For The C-Suite

For brands that partner with publishers on branded content, these brands must make sure that the publisher authentically represents them and their interests at the same time. When this happens effectively, consumers give you their focused attention in ways you can never imagine. Brands will literally see consumers become brand champions when branded content is authenticity executed in excellence at scale.

Read More
Elkanah Reed
The True ROI of Branded Content PT. 2 | for C-Suite Marketers

Eleven Digital, Inc. sets up marketers to win in 2019 and beyond. Our team is comprised of the best and brightest across the Media, Technology, and Entertainment industries. We have pioneered new initiatives and failed at others. In everything we have done, we have learned how to leverage our collective wisdom to build technology that enable C-Suite Marketers to win in the age of uninterrupted entertainment at scale.

Read More
Elkanah Reed
Millennials love Branded Content and Your Brand Should Too | The Eleven Digital Value Vol 3.

Right now media buyers and the brands they serve must change. “Especially considering around 74% of video budgets go toward interruptive TV and pre-roll formats that this “modern consumer” ignores and, in many cases, despises,” according to Ad Age. Eleven Digital is building the marketplace for branded content to enable brands and their media buyer to change their habits in the easiest ways possible.

Read More
Elkanah Reed
Branded Content is Now | Vision Series Vol. 1

RIGHT NOW, 74% OF AD DOLLARS ARE BEING WASTED.

This means BILLIONS of dollars in ad spend not reach the target audience and earning an ROI for brands.

At the same time, brands like P&G are acquire niche consumer brands like Walker & Co with the hopes of creating their new breakout billion dollar brand.

YOU MAY ASK WHAT DOES ONE HAVE TO DO WITH THE OTHER.

I AM GLAD YOU ASKED.


Read More
Elkanah Reed