The True ROI of Branded Content PT. 2 | for C-Suite Marketers

Eleven Digital, Inc. sets up marketers to win in 2019 and beyond. Our team is comprised of the best and brightest across the Media, Technology, and Entertainment industries. We have pioneered new initiatives and failed at others. In everything we have done, we have learned how to leverage our collective wisdom to build technology that enable C-Suite Marketers to win in the age of uninterrupted entertainment at scale.

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Elkanah Reed
Millennials love Branded Content and Your Brand Should Too | The Eleven Digital Value Vol 3.

Right now media buyers and the brands they serve must change. “Especially considering around 74% of video budgets go toward interruptive TV and pre-roll formats that this “modern consumer” ignores and, in many cases, despises,” according to Ad Age. Eleven Digital is building the marketplace for branded content to enable brands and their media buyer to change their habits in the easiest ways possible.

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Elkanah Reed
Branded Content is Now | Vision Series Vol. 1

RIGHT NOW, 74% OF AD DOLLARS ARE BEING WASTED.

This means BILLIONS of dollars in ad spend not reach the target audience and earning an ROI for brands.

At the same time, brands like P&G are acquire niche consumer brands like Walker & Co with the hopes of creating their new breakout billion dollar brand.

YOU MAY ASK WHAT DOES ONE HAVE TO DO WITH THE OTHER.

I AM GLAD YOU ASKED.


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Elkanah Reed