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Intro


Automated Branded Entertainment

Eleven allows advertisers to plan and buy content, not commercials at the speed, scale, and effectiveness of Google and Facebook Ads without the waste

Publisher Sign Up  Advertiser Sign Up

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Intro


Automated Branded Entertainment

Eleven allows advertisers to plan and buy content, not commercials at the speed, scale, and effectiveness of Google and Facebook Ads without the waste

Publisher Sign Up  Advertiser Sign Up

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Eleven Intro 2


We Imagined a world where commercials didn't exist...

 

So we Built it.

Eleven Intro 2


We Imagined a world where commercials didn't exist...

 

So we Built it.

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Eleven is a Ad and Entertainment Tech company.

We innovate solutions that make advertising suck less, so we can produce more entertainment for the masses.


Become a part of the story: We strive to bring branded entertainment to the forefront of both popular entertainment and advertising by inserting brands into content that people actually want to watch and enjoy.

Become a part of the story: We strive to bring branded entertainment to the forefront of both popular entertainment and advertising by inserting brands into content that people actually want to watch and enjoy.

 

Eleven for Advertisers

Eleven for Advertisers is the only media planning and buying solution built from the ground up to bring the speed and scale of traditional Ad-tech to Branded Entertainment. 


 

 Eleven for Publishers

Eleven For Publishers is a holistic inventory management solution for Publishers, Managers, and Agents. It’s the only platform built to bring Commercial TV budgets to branded entertainment.

Online to Primetime Pipeline: Eleven aims to become the driving force behind popular entertainment, both online and primetime. We hope to fund the next Stranger Things, or Insecure on the strength of branded integrations alone.

Online to Primetime Pipeline: Eleven aims to become the driving force behind popular entertainment, both online and primetime. We hope to fund the next Stranger Things, or Insecure on the strength of branded integrations alone.

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Just Like TV


We Measure Online like Primetime

See how powerful your campaign is, in comparison to traditional commercials

Just Like TV


We Measure Online like Primetime

See how powerful your campaign is, in comparison to traditional commercials

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Kicking it Old School

Eleven utilizes the best practices from TV in order to create a system that's adjacent to Nielsen, Comscore, and Kantar Media's audience measurement. 

We enable both and buyers and sellers to utilize traditional media measurements and planning methods to buy branded entertainment just like TV commercials.

  • Gross Rating Points (GRP)
  • Target Rating Points (TRP)
  • Frequency
  • Cost Per Point
  • Flighting (Pulse, Flight, Continuous, + Custom Scheduling) 
  • And More
     

New to the whole Media Measurement thing?

NO WORRIES, WE'VE GOT YOU COVERED. DOWNLOAD THE ELEVEN MEDIA MATH HANDBOOK. 

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Just Like Ad Tech


And Transact Media like Ad Tech

Our platform isn't a marketplace, it's Ad-tech for Branded Entertainment

Just Like Ad Tech


And Transact Media like Ad Tech

Our platform isn't a marketplace, it's Ad-tech for Branded Entertainment

Because Eleven IS ad-tech

Eleven's system may look like a marketplace, but under hood, it's Ad-Tech. 

  • SSP, DSP, DMP and Exchange 
  • Programmatic Direct Bidding
  • Tailor channel targeting to your campaign strategies.
    • Awareness, Consideration, Conversion
  • CPM Cost Model 
  • Built on IAB's Open Direct API 
  • Adheres to MRC + IAB Standards
  • Can be integrated into your existing ad-tech and mar-tech stacks
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We bring the Speed, Scale, and Efficiency of Ad-tech to Branded Entertainment.   

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What We Do


 

Make content consumers watch instead of commercials they'll block.

Why Branded Entertainment?

 

What We Do


 

Make content consumers watch instead of commercials they'll block.

Why Branded Entertainment?

 

All Content, No Commercials.

Eleven covers the full spectrum of branded entertainment.

Whether you need to run simple influencer marketing campaign, a storyline integration into a series, or A mix branded entertainment formats tailored to reach your brand goals, we've got you covered.  

We do it all.

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Influencer Marketing

Influencers are publishers too, and some of them are even beating out TV channels in viewership.

Simply target your audiences, and we'll bring back the channels that they watch across social media. 

 

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Storyline Integrations

Go beyond product placement and become a part of the story, without overshadowing the entertainment. Think along the lines of:

  • ET + Reeses Pieces
  • Stranger Things + Eggo Waffles 
  • Every ABC sitcom ever + Disney World

 

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Custom Content

We work with premium production partners to produce branded entertainment on the fly.

Whether you're looking to produce for a one-off, or an entire season of content, we've got your covered. 

 
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Other Platforms


Pricing

Other Platforms


Pricing

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$0.03 per view

No one else gives you an all-inclusive CPM

The platform itself is free to use for planning and research purposes, you only have to pay to activate the campaign. 

For now, publisher inventory is set around $0.03, but is subject to change as soon as we allow them to set their own CPM's, so get it while it's cheap. 

Brands Save Money on Branded Entertainment & Get Better Results

Eleven allows you to reach the right audience at the right time with branded entertainment across any platform.